Sequence of shopping carts in-depth analysis with R – Clustering

This is the second part of the in-depth sequence analysis. In the previous post, we processed data in the required format, plotted a Sankey diagram, and did some distribution, frequency, time lapse and entropy analysis with visualization. For dessert, clustering! Clustering is an exploratory data analysis method aimed at finding automatically homogeneous groups or clusters in the […]

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Include promo/activity effect into the prediction (extended ARIMA model with R)

I want to consider an approach of forecasting I really like and frequently use. It allows to include the promo campaigns (or another activities and other variables as well) effect into the prediction of total amount. I will use a fictitious example and data in this post, but it works really good with my real data.  So, you can […]

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