Cohort analysis: Retention Rate Visualization with R

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post. Last year I shared several charts for Customer Retention Rate visualization in this post. However, it is always helpful to analyze and visualize both relative (Customer Retention Rate) and […]

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Cohort analysis with R – Retention charts

When we spend more money for attracting new customers then they bring us by the first but, usually, by the next purchases, we appeal to customer’s life-time value (CLV). We expect that customers will spend with us for years and it means we expect to earn some profit finally. In this case, retention is vital parameter. Most of our […]

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