Measuring business health with Delta LifeCycle Grids and R

There are several posts connected with LifeCycle Grids on this blog. If you are not familiar with the concept I highly recommend you to start with Jim Novo’s book, his blog or, at least, from the first post about on my blog. We will study how to use LifeCycle Grids concept for measuring a health of […]

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Cohort Analysis and LifeCycle Grids mixed segmentation with R

This is the third post about LifeCycle Grids. You can find the first post about the sense of LifeCycle Grids and A-Z process for creating and visualizing with R programming language here. Lastly, here is the second post about adding monetary metrics (customer lifetime value – CLV – and customer acquisition cost – CAC) to […]

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Customer segmentation – LifeCycle Grids, CLV and CAC with R

We studied a very powerful approach for customer segmentation in the previous post, which is based on the customer’s lifecycle. We used two metrics: frequency and recency. It is also possible and very helpful to add monetary value to our segmentation. If you have customer acquisition cost (CAC) and customer lifetime value (CLV), you can easily […]

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Customer segmentation – LifeCycle Grids with R

I want to share a very powerful approach for customer segmentation in this post. It is based on customer’s lifecycle, specifically on frequency and recency of purchases. The idea of using these metrics comes from the RFM analysis. Recency and frequency are very important behavior metrics. We are interested in frequent and recent purchases, because frequency […]

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