Cohort Analysis and LifeCycle Grids mixed segmentation with R

This is the third post about LifeCycle Grids. You can find the first post about the sense of LifeCycle Grids and A-Z process for creating and visualizing with R programming language here. Lastly, here is the second post about adding monetary metrics (customer lifetime value – CLV – and customer acquisition cost – CAC) to […]

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Sequence of shopping carts in-depth analysis with R – Sequence of events

This is the third part of the sequence of shopping carts in-depth analysis. We processed initial data in the required format, did the exploratory analysis and started the in-depth analysis in the first post. Finally, we used cluster analysis for creating customer segments in the second post. As I mentioned in the first post, the sequence can […]

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Sequence of shopping carts in-depth analysis with R – Clustering

This is the second part of the in-depth sequence analysis. In the previous post, we processed data in the required format, plotted a Sankey diagram, and did some distribution, frequency, time lapse and entropy analysis with visualization. For dessert, clustering! Clustering is an exploratory data analysis method aimed at finding automatically homogeneous groups or clusters in the […]

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Sequence of shopping carts in-depth analysis with R

Although the sankey diagram from the previous post provided us with a very descriptive tool, we can consider it a rather exploratory analisys. As I mentioned, sequence mining can give us the opportunity to recommend this or that product based on previous purchases, but we should find the right moment and patterns in purchasing behavior. […]

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Sequence of shopping carts analysis with R – Sankey diagram

We studied how we can visualize the structure of a shopping cart in the previous post. Although you can find a great deal of materials on how to analyze combinations of products in the shopping cart (e.g. via association rules), there is a lack of sources on how to analyze the sequences of shopping carts. […]

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