Author: Sergey

by Sergey
May 03, 2015
Cohort Analysis with Heatmap

We will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For instance, if you need to form and analyze weekly cohorts within a year

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by Sergey
Apr 01, 2015
Cohort Analysis and LifeCycle Grids mixed segmentation with R

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis

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by Sergey
Feb 19, 2015
Customer segmentation – LifeCycle Grids, CLV and CAC with R

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach

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by Sergey
Feb 16, 2015
Customer segmentation – LifeCycle Grids with R

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases

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by Sergey
Jan 28, 2015
Sequence of shopping carts in-depth analysis with R – Sequence of events

We will cover how to find patterns of events. We will find events that occur systematically together and in the same order, relationships with customers’ characteristics and association rules between event subsequences

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by Sergey
Dec 27, 2014
Sequence of shopping carts in-depth analysis with R – Clustering

This is the second part of the in-depth sequence analysis and we will use clusterization for simplifying a large number of distinct sequences in a few types of trajectories

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by Sergey
Dec 04, 2014
Sequence of shopping carts in-depth analysis with R

Although the sankey diagram from the previous post provided us with a very descriptive tool, we can consider it a rather exploratory analisys.

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