R language

by Sergey
Aug 27, 2015
Measuring business health with Delta LifeCycle Grids and R

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic

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by Sergey
Jun 23, 2015
Sales Funnel visualization with R

Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. We will study a very simple example of creating a Sales Funnel by focusing on visualization

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by Sergey
May 03, 2015
Cohort Analysis with Heatmap

We will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For instance, if you need to form and analyze weekly cohorts within a year

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by Sergey
Apr 01, 2015
Cohort Analysis and LifeCycle Grids mixed segmentation with R

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis

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by Sergey
Feb 19, 2015
Customer segmentation – LifeCycle Grids, CLV and CAC with R

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach

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by Sergey
Feb 16, 2015
Customer segmentation – LifeCycle Grids with R

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases

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by Sergey
Jan 28, 2015
Sequence of shopping carts in-depth analysis with R – Sequence of events

We will cover how to find patterns of events. We will find events that occur systematically together and in the same order, relationships with customers’ characteristics and association rules between event subsequences

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