Customer Segmentation

by Sergii Bryl'
Aug 27, 2015
Measuring business health with Delta LifeCycle Grids and R

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic

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by Sergii Bryl'
Apr 01, 2015
Cohort Analysis and LifeCycle Grids mixed segmentation with R

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis

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by Sergii Bryl'
Feb 19, 2015
Customer segmentation – LifeCycle Grids, CLV and CAC with R

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach

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by Sergii Bryl'
Feb 16, 2015
Customer segmentation – LifeCycle Grids with R

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases

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