by Sergey
Jan 28, 2015
Sequence of shopping carts in-depth analysis with R – Sequence of events

We will cover how to find patterns of events. We will find events that occur systematically together and in the same order, relationships with customers’ characteristics and association rules between event subsequences

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by Sergey
Dec 27, 2014
Sequence of shopping carts in-depth analysis with R – Clustering

This is the second part of the in-depth sequence analysis and we will use clusterization for simplifying a large number of distinct sequences in a few types of trajectories

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by Sergey
Dec 04, 2014
Sequence of shopping carts in-depth analysis with R

Although the sankey diagram from the previous post provided us with a very descriptive tool, we can consider it a rather exploratory analisys.

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by Sergey
Oct 31, 2014
Sequence of shopping carts analysis with R – Sankey diagram

We will study how to apply a Sankey diagram visualization when doing a sequential analysis of shopping carts that can bring you a helpful knowledge of patterns of customer’s behavior

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by Sergey
Oct 17, 2014
Shopping cart analysis with R – Multi-layer pie chart

We will review a very interesting type of visualization – the Multi-layer Pie Chart – and use it for one of the marketing analytics tasks – the shopping carts analysis

This post was updated on 12/05/2015.

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by Sergey
Jul 03, 2014
Cohort analysis with R – Retention charts

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post

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by Sergey
Jun 05, 2014
Cohort analysis with R – “layer-cake graph” (part 2)

We will continue to exploit a great idea of ‘layer-cake’ graph for Cohort analysis

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