by Sergey
Oct 31, 2014
Sequence of shopping carts analysis with R – Sankey diagram

We will study how to apply a Sankey diagram visualization when doing a sequential analysis of shopping carts that can bring you a helpful knowledge of patterns of customer’s behavior

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by Sergey
Oct 17, 2014
Shopping cart analysis with R – Multi-layer pie chart

We will review a very interesting type of visualization – the Multi-layer Pie Chart – and use it for one of the marketing analytics tasks – the shopping carts analysis

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by Sergey
Jul 03, 2014
Cohort analysis with R – Retention charts

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post

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by Sergey
Jun 05, 2014
Cohort analysis with R – “layer-cake graph” (part 2)

We will continue to exploit a great idea of ‘layer-cake’ graph for Cohort analysis

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by Sergey
May 31, 2014
Cohort analysis with R – “layer-cake graph”

We will study a pretty helpful visualization for Cohort Analysis that is one of the most powerful and demanded techniques available to marketers for assessing long-term trends in customer retention and calculating life-time value

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by Sergey
May 11, 2014
Twitter sentiment analysis based on affective lexicons with R

We will study another dictionary-based approach that is based on affective lexicons for Twitter sentiment analysis

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by Sergey
Apr 28, 2014
Twitter sentiment analysis with R

We will study a dictionary-based approach for Twitter sentiment analysis

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