retention rate

by Sergey
Sep 19, 2018
LTV prediction for a recurring subscription with R

Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription payments

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by Sergey
Dec 10, 2015
Cohort analysis: Retention Rate Visualization with R

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter

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