Customers lifetime value (LTV or CLV) is one of the cornerstones of product analytics because we need to make a lot of decisions for which the LTV is a necessary or at least very significant factor. In this article, we will focus on products/services/applications with recurring subscription payments.
Read moreWhen conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter
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