segmentation based on life-cycle grids

by Sergii Bryl'
Feb 19, 2015
Customer segmentation – LifeCycle Grids, CLV and CAC with R

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approach

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by Sergii Bryl'
Feb 16, 2015
Customer segmentation – LifeCycle Grids with R

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchases

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