COVID-19 or Coronavirus pandemic is having an unpredictable and huge impact on our lives, so I wanted to see the speed with which it spreads across countries. The following is how I’ve seen it:
Read moreThe larger and more complex the business the more metrics and dimensions. One day you understand that it is impossible to track them with only your eyes.
Read moreWe will review another fascinating approach that marries heuristic and probabilistic methods. We will link marketing channels with a probability of a customer passing through each step of a Sales Funnel
Read moreEven though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. We will review some of them
Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint
Read moreWhen conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter
Read moreWe will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic
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