Although the sankey diagram from the previous post provided us with a very descriptive tool, we can consider it a rather exploratory analisys.
Read moreWe will study how to apply a Sankey diagram visualization when doing a sequential analysis of shopping carts that can bring you a helpful knowledge of patterns of customer’s behavior
Read moreWe will review a very interesting type of visualization – the Multi-layer Pie Chart – and use it for one of the marketing analytics tasks – the shopping carts analysis
This post was updated on 12/05/2015.
Read moreWhen conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post
Read moreWe will continue to exploit a great idea of ‘layer-cake’ graph for Cohort analysis
Read moreWe will study a pretty helpful visualization for Cohort Analysis that is one of the most powerful and demanded techniques available to marketers for assessing long-term trends in customer retention and calculating life-time value
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