by Sergey
Sep 28, 2017
Marketing Multi-Channel Attribution model based on Sales Funnel with R

We will review another fascinating approach that marries heuristic and probabilistic methods. We will link marketing channels with a probability of a customer passing through each step of a Sales Funnel

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by Sergey
May 31, 2017
Marketing Multi-Channel Attribution model with R (part 2: practical issues)

Even though the concept of the first-order Markov chains is pretty simple, you can face other issues and challenges when implementing the approach in practice. We will review some of them

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by Sergey
Feb 08, 2017
Twitter sentiment analysis with Machine Learning in R using doc2vec approach (part 1)

We will use Document-Term Matrix that is the result of Vocabulary-based vectorization for training the model for Twitter sentiment analysis

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by Sergey
Aug 03, 2016
Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept)

Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint

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by Sergey
Dec 10, 2015
Cohort analysis: Retention Rate Visualization with R

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter

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by Sergey
Aug 27, 2015
Measuring business health with Delta LifeCycle Grids and R

We will study how to use LifeCycle Grids concept for measuring a health of the business via Delta Analysis technic

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by Sergey
Jun 23, 2015
Sales Funnel visualization with R

Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. We will study a very simple example of creating a Sales Funnel by focusing on visualization

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