Cohort analysis

by Sergey
Dec 10, 2015
Cohort analysis: Retention Rate Visualization with R

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter

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by Sergey
May 03, 2015
Cohort Analysis with Heatmap

We will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For instance, if you need to form and analyze weekly cohorts within a year

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by Sergey
Apr 01, 2015
Cohort Analysis and LifeCycle Grids mixed segmentation with R

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis

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by Sergey
Jul 03, 2014
Cohort analysis with R – Retention charts

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this post

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by Sergey
Jun 05, 2014
Cohort analysis with R – “layer-cake graph” (part 2)

We will continue to exploit a great idea of ‘layer-cake’ graph for Cohort analysis

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by Sergey
May 31, 2014
Cohort analysis with R – “layer-cake graph”

We will study a pretty helpful visualization for Cohort Analysis that is one of the most powerful and demanded techniques available to marketers for assessing long-term trends in customer retention and calculating life-time value

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